BUBBL’R is a energy drink compact that’s been taking the nation by storm. However, it is lesser known that the trending drink was created in Madison, Wisconsin as a sub-brand of Klarbrunn in 2017. Since then, its popularity has only increased, infiltrating our Brookfield East cafeteria. So much so that 85.6% of students surveyed drink BUBBL’R. 

BUBBL’R catches shopper’s eyes in many ways, one of which being the vibrant and attractive packaging, colored differently for each flavor. The most popular amongst Brookfield East critics was Twisted Elixir, a mix of raspberry, lime, and citrus flavors. Additionally, consumers responded positively to the cute can, a reflection of the nation’s obsession to obtain the most aesthetic water bottle. Other popular flavors include cherry guava blender, pomegranate açaí, and triple berry breez’r.

Their popularity is in part due to the brand’s ability to market on social media. BUBBL’R has accounts on Instagram, FaceBook, X, and TikTok. Lately, they have been using Olympic gold medalist, Jordan Chiles to target a health-focused community. The drink doesn’t contain any sugar or artificial sweeteners, sweetened instead by stevia leaves. Yet, its taste is in great demand at Brookfield East, with 28.5% of students surveyed claiming to drink BUBBL’R daily, every other day, or weekly, and 57.1% on occasion. 

Due to the healthy yet tasty nature of this antioxidant sparkling water and its increasing popularity, BUBBL’R continues to expand across the country and supports Wisconsin’s residents and economy.